Last Day on Earth is now available to millions of gamers on Aptoide

Case Study • June 12, 2024 • 4 min read

Last Day on Earth, the post-apocalyptic survival game that has captivated mobile gamers since its release, is now available to Aptoide's extensive user base of over 400 million users.

Aptoide, the leading alternative app store and distribution platform, has partnered with Kefir, the mobile developer behind the wildly popular game, to integrate Last Day on Earth with Aptoide’s innovative distribution platform, Catappult. This collaboration is an important step for both companies as they join forces to deliver a unique gaming experience players across the globe.

Through this strategic integration, Last Day on Earth is expanding its reach and monetization potential, as well as connecting with a more diverse international audience, while Aptoide continues to solidify its position as a leading destination for top-tier mobile gaming content.

'We are incredibly excited to partner with Kefir and bring Last Day on Earth to our passionate community of gamers', said Paulo Trezentos, CEO of Aptoide. 'This collaboration showcases our commitment to providing our users with the best and most immersive gaming experiences available. Last Day on Earth perfectly embodies the spirit of innovation and creativity that Aptoide stands for'.

Álvaro Pinto, COO of Aptoide, added, 'The integration of Last Day on Earth into our platform is a testament to the trust and confidence that developers have in Aptoide. We are proud to offer Kefir a powerful and user-friendly distribution channel that will enable them to connect with millions of engaged players worldwide'.

Last Day on Earth has gained critical acclaim for its engaging gameplay and immersive post-apocalyptic setting. With over 100 million downloads and a highly dedicated fan base, the game has become a true phenomenon in the mobile gaming industry.

'Partnering with Aptoide is an exciting opportunity for us to expand the reach of Last Day on Earth and introduce our game to a new audience of enthusiastic players' said Alexander Kursinov, Business Development Manager at Kefir. 'We are confident that Aptoide's innovative platform and engaged community will provide the perfect environment for our game to thrive and for players to fully immerse themselves in the world we have created'.

The partnership comes at a time when Aptoide is poised for significant growth in 2024 due the upcoming launch in Europe of its iOS store, the very first non-Apple game store on Apple’s mobile ecosystem, as well as Aptoide’s increasing global reach and portfolio of strategic partnerships. The company's fast-growing presence in the United States market is powered in no small measure by its collaboration with Digital Turbine through GamesHub.

GamesHub, a joint venture between Aptoide and Digital Turbine, is a key platform for app distribution and monetization within the US market. By leveraging partnerships with major mobile carriers such as AT&T, Verizon, USCellular, Tracfone, Cricket and BLU US, GamesHub is well-positioned to capitalize on the vast scale of the American mobile app market.

This means that with the integration of Last Day on Earth into the Aptoide app store, not only will Kefir’s game greatly expand its reach and monetization potential, but players can also expect a seamless experience, with easy access to the game’s regular updates and exclusive content available through Aptoide.